Hong Kong – Australian News Channel Pty Ltd and Lightning International Ltd announced the launch of Australia Channel, which will present the best of Australian news, business and sport – backed by the resources of SKY NEWS Australia, a joint venture of Australia’s two biggest free to air networks Seven and Nine and BSkyB.
Australia Channel will deliver 24/7 coverage of news, business and sport, directly from Australia’s state capitals and beyond, to audiences across Asia and around the globe.
Former CNN anchor Stan Grant, together with many other notable Australian news anchors, will deliver coverage from Australia’s Parliament in Canberra, the commercial centres of Sydney and Melbourne, the Australian Stock Exchange, and the nation’s most famous sporting venues.
The new service will include comprehensive coverage and updates of Australia’s favourite sports including AFL and NRL, national and international cricket and horse-racing spectaculars such as the annual Melbourne Cup.
Australia Channel will be aimed at Australian Expats and a wider audience of those interested in Australia, who may be located across North Asia, SE Asia, the Pacific Islands and the Indian sub-continent. The channel will be distributed by growing content distributor and consultancy Lightning International, based in Hong Kong. Depending on territory, Australia Channel will be available as either a premium channel, or formatted for a broader audience.
Speaking during the annual CASBAA Convention in Hong Kong, Australian News Channel CEO, Angelos Frangopoulos, commented, “Our production centres across Australia are committed to produce high-quality news, business, weather and sports programming in real-time for our viewers to Australia Channel. We are excited to be working with James Ross and the team at Lightning International to deliver the channel to partner operators across Asia and beyond.”
James Ross, CEO, Lightning International, added, “Angelos and his experienced news and production teams have a vast experience of producing channels customised specifically for their audiences, as well as delivering timely content, in a fresh and exciting way. We are looking forward to a long relationship with this fantastic new channel, which has great opportunities ahead of it.”
