Hong Kong – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced the renewal of its exclusive, multi-year output deal with renowned Hong Kong movie studio Media Asia Group Holdings Limited (Media Asia). The deal secures first and exclusive pay TV rights, as well as pay-per-view, video-on-demand (VOD) and over-the-top (OTT) rights of Media Asia’s upcoming movies for CTE’s channels in Malaysia, Brunei, Indonesia and Singapore.
“We are delighted to continue our partnership with Media Asia after almost a decade of working together. Media Asia has produced countless hits over the years and we look forward to being the first and exclusive home of their upcoming slate of the biggest blockbusters with the biggest stars,” said Ofanny Choi, Executive Vice President, TV Networks, Celestial Tiger Entertainment.
“We are more than delighted to continue our fruitful relationship with Celestial Tiger Entertainment. Their unparalleled professionalism and ardent passion for Asian movies have been instrumental in ensuring the continued popularity and success of our films in Southeast Asia,” said Fred Tsui, General Manager and Head of Sales & International Co-production, Media Asia.
Recognised as one of the most diversified Chinese-language entertainment providers in Asia, Media Asia engages in a wide range of entertainment operations including film and television series production and distribution, and artiste management.
Upcoming productions from Media Asia include Helios, an epic action film directed by Longman Leung and Sunny Luk, and starring an international ensemble cast including Jackie Cheung, Nick Cheung from Hong Kong, Ji Jin-Hee from South Korea, and Chang Chen from Taiwan; Don’t Go Breaking My Heart 2, the sequel to the hit romantic comedy starring Louis Koo, Gao Yuanyuan and Daniel Wu; and Wine War (working title), a drama starring Leon Lai, Zhang Hanyu and Jennifer Du.
2014 has been a banner year for Celestial Movies. The channel is among the top regional movie channels in both Malaysia and Indonesia. In Malaysia, the combined average audience of CM and CM HD on Astro, grew by 59% in 2014 compared with the same period last year. In Indonesia, CM’s viewership grew by 29% in Q2 2014 from Q1.
In addition to the Media Asia output deal, Celestial Movies also has output deals with Distribution Workshop (HK) Limited, Emperor Motion Picture, Mega-Vision Project Workshop Limited and Universe Entertainment Limited.
