New York – YOU On Demand Holdings, Inc., a multi-platform entertainment and Video On Demand company in China, announced on April 28 that its YOU Cinema movie subscription service made its commercial debut on the Xiaomi over-the-top (“OTT”) set-top box as part of YOU On Demand’s previously announced distribution deal with China Network Television’s (CNTV) subsidiary, Future TV Co. Ltd.

Future TV, operating under CNTV’s Internet TV broadcasting control license, provides OTT television services to millions of Chinese consumers who receive the service on either their internet-enabled television sets or OTT set-top boxes. Xiaomi is a mobile phone and OTT device manufacturer who has sold over 40 million phones and more than 1 million Xiaomi OTT boxes (“Xiaomi Box”) over the past 12 months. The YOU Cinema movie service is being made available first to all Xiaomi Box users and will soon be expanded to cover other Future TV authorised OTT devices and internet-enabled TVs.

YOU Cinema is a paid movie subscription service offering subscribers either a monthly or annual subscription package of movie library titles curated from YOU On Demand’s numerous Hollywood studio partnerships. A transactional component that offers newer movie titles for one-off purchases will be added to the YOU Cinema service in the near future.

“We are very pleased with the smooth rollout of our YOU Cinema service on one million Xiaomi Boxes and are very much encouraged by the active adoption of our service by younger Chinese consumers who continue to embrace OTT services,” said Weicheng Liu, CEO of YOU On Demand. “We are honoured to partner with Future TV and are looking forward to reaching their expanding consumer base as they continue partnering with more OTT terminal manufacturers.”