Cannes – In a deal that successfully closed on April 8, Keshet International’s Boom! has sold to Spanish network Atresmedia. The news follows two sales to the U.S. (FOX) and France (TF1) in as many days.
Boom! achieved outstanding ratings when it made its debut on Keshet Broadcasting, Channel 2 Israel following its launch on April 3 at 9pm, becoming the highest-rated game show launch ever in Israel. Vastly outshining all other shows in its timeslot, Boom! scored a staggering 41.2% share and 26.7% (HH) rating.
The ratings and share equate to an increase of four times the amount drawn by the nearest competitor for the time slot, doing exceptionally well in the younger demographic of 18-24 years with a share 27.5% higher than the average.
Boom! is now the most viewed game show ever in Israel both in terms of ratings and number of viewers, outperforming other favourites such as Million Pound Drop and Raid the Cage. It has also garnered the highest audience share ever for a game show airing on a week night. The show’s rating was 14% above the average share for the time slot on Channel 2.
Boom! fuses the drama, intensity and thrill of a blockbuster action movie with the high octane fun of a video game. Full of comedy, colour and excitement – Boom!’s fresh approach rolls the intellectual and physical challenges of existing game shows into one must-see event for viewers of all ages. A squad of four players must defuse eight (replica) bombs by answering trivia questions correctly within a strict time limit. In nail-biting scenes, the nominated player must defuse one bomb per question by cutting through coloured wires which represent multiple choice answers against the clock. If the player answers correctly the prize money remains intact and they move to the next bomb, if they cut the wrong wire, or run out of time the bomb will explode strewing material across the studio and visibly shaking the set – and the team will lose one player and 25% of the potential prize money. Boom! delivers fierce tension and light-hearted humour in quick succession, extending the experience not only to those in the studio, but also viewers at home who can play along.
Boom! was created by Keshet, Ido Rozenblum and July August Productions.
