Kuala Lumpur – Action entertainment channel KIX HD (Astro Channel 729) has started an “Are You Tough Enough?” Challenge to search for “Malaysia’s Toughest”. The launch of the month-long recruitment to find ten of Malaysia’s toughest individuals by KIX HD and Astro, the official platformsaw the spectacle of Malaysia’s youngest strongman, Zarol ‘Baby Ox’ Alfiyan, pulling two Hummers chained together.


(From right to left, on stage) Andy Chang, Senior Vice President, Marketing of Celestial Tiger Entertainment; Junaidah Said Khan, Senior Assistant Vice President, English Customer Business, Content Group, Astro; Malaysia’s youngest strongman, Zarol ‘Baby Ox’ Alfiyan; Yvonne Chew, Associate Marketing Manager of Bayer and Peter Davis, the Malaysian MMA champion, actor and model, attended the official ceremony to kick off the KIX HD “Are You Tough Enough?” Challenge to search for Malaysia’s Toughest.

“KIX HD epitomises toughness with the warriors from our MMA (mixed martial arts) fight events, the action babes from our movies and series, and the daredevils from our reality shows. So it is natural that we ask our audience ‘Are You Tough Enough?’ We want to see if we can find at least ten people from our Malaysian viewers who are just as tough, if not tougher, than the action heroes and heroines we show on our channel. Let’s hope we can find some guys and ladies with the guts to challenge themselves and show everyone what they are made of,” said Andy Chang, Senior Vice President, Marketing of Celestial Tiger Entertainment.