London – Endemol announced on March 3 that its global entertainment format Your Face Sounds Familiar has sold to the Middle East for the first time.

The celebrity talent show with a comedy twist has been commissioned for a 10-episode, weekly prime time series by MBC, the largest channel group in the region. Produced by Endemol Middle East, the programme will feature well-known local personalities and air on MBC4 and MBC Egypt.

Lara Haddad, Managing Director of Endemol Middle East commented: “Your Face Sounds Familiar is a proven worldwide hit and we’re extremely pleased to be bringing the show to the Middle East for the very first time. Celebrity talent formats are hugely popular in the region and we expect MBC’s audiences will love watching well-known faces delivering iconic musical performances each week.”

Endemol has also devised a new format Your Face Sounds Familiar Kids & Co, which has successfully launched in Portugal. This series brings together the best celebrities who competed in the main show as they mentor talented kids to be iconic musical performers.