Kuala Lumpur – MEASAT Satellite Systems Sdn. Bhd. (“MEASAT”) announced on February 19 a three-year agreement with Globecast and Outdoor Channel for distribution on the MEASAT-3 satellite. Under the terms of the agreement, MEASAT will distribute Outdoor HD via MEASAT-3’s global C-band beam, covering 102 countries from Asia, Australia, Middle East, Europe and Africa.

Outdoor Channel (Asia) is a channel that features traditional and contemporary outdoor sports such as fishing, off-road, water sports, safari and a range of outdoor activities that thrill, inspire and entertain.

“MEASAT’s partnership with Globecast continues to expand with the distribution of the Outdoor Channel,” said Raj Malik, Senior Vice President – Sales & Marketing, MEASAT. “The Outdoor Channel, with its premium adventurous lifestyle programming, strengthens the variety of content offered from MEASAT’s 91.5°E video neighbourhood.”

“We appreciate the ongoing support we receive from our distribution and channel partners” he added.