FOX International Channels (FIC) Asia has added model reality television series, Asia’s Next Top Model Season 2 (AsNTM S2), to its slate of original productions.
The Asian adaptation of globally-celebrated television show America’s Next Top Model, is a 13-episode reality competition series that follows 16 model hopefuls from 12 countries as they compete against one another to be the next face of Asia.
Season 2 sees Star World moving from being a regional broadcast partner to holding all rights to the show, making AsNTM S2 a pan-regional original production commissioned by FIC Asia. The current cycle will be shot in Malaysia, with plans to focus on a specific country for each new season. AsNTM Season 1 aired across 90 countries and captured over 11,000 relevant posts on social media platforms.
The series will also see the return of host and head of judging panel, Nadya Hutagalung, an Asian supermodel herself. Joining her will be a stellar line-up of icons from the fashion industry including fellow Season 1’s judge and mentor, Joey Mead King.
“Following Asia’s Next Top Model Season 1’s great success, with an impressive viewership of 39 million people, we are confident that Season 2 will perform just as well, if not better,” says Mr. Simeon Dawes, Senior Vice President of Advertising Sales & Partnerships, Asia Pacific & Middle East at FOX One Stop Media. “We are honoured to welcome back past sponsors and excited to have new partners on board as well. The increase in number of brands and companies who have expressed interest in working with Asia’s Next Top Model is a testament to the show’s popularity and ability to reach and resonate with a large, valuable audience across Asia.”
“The planning and production of Asia’s Next Top Model Season 2 is FIC’s landmark foray into entertainment production,” said Eddy Tan, Vice President of Original Productions – Entertainment in FOX International Channels (FIC). “The combination of Asia’s talented contestants, the expertise of international industry professionals and partnership with high-fashion brands will help our local audiences identify with their favourite contestant and connect with the programme on a deeper level. Asia’s Next Top Model is a fitting reality series for Star World, positioning Asia’s modelling talents on the world stage.”
