Indonesia’s Orange TV launches OTT services with Irdeto Rights
Singapore – Irdeto has announced that Orange TV, a pay-TV service by Indonesia’s PT Mega Media, has selected Irdeto Rights to provide studio-grade security for over-the-top (OTT) services across a wide range of unmanaged consumer devices, including the implementation of Irdeto’s Secure Key Exchange (SKE).
Irdeto Rights, part of the Irdeto Media Protection suite, is a pre-packaged, end-to-end, hosted solution that integrates into an operator’s existing content distribution infrastructure and protects content in a multi-screen environment.
Irdeto SKE also provides unique scaling and user experience capabilities, adeptly handling the challenges of both live streaming as well as video on-demand.
Orange TV was officially launched in March 2012 and is the first and only pay-TV operator in Indonesia to offer a prepayment system. This enables customers to enjoy high-quality content without being tied down by monthly charges or a contract. Orange TV has over 20,000 points of sale where customers may easily purchase prepaid vouchers including convenience stores, ATM machines and the post office. Orange TV also holds national broadcasting rights for the Barclays Premier League for the next three seasons, beginning 2013/ 2014.
Irdeto Rights provides both live streaming and ‘download & go’ viewing options as well as a full range of business models to provide additional revenue streams from licensed content. It also scales for future growth in Orange TV viewer numbers as demand for live sports increases with the new OTT offer.
“With our exclusive Premier League content and prepaid model, Orange TV is thriving and we expect to expand our customer base rapidly in the coming years,” said Supeno Lembang, President Commissary at Orange TV. “In order to achieve the next level of success, we needed a strong OTT solution partner to help us maximise our content’s potential. We found what we were looking for in Irdeto, who have worked with us since we first began operations two years ago. With this winning partnership, I am certain we can scale greater heights in the near future towards becoming one of the leading pay-TV operators in Indonesia.”
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