Elemental achieves world’s first real-time 4K HEVC transmission
Portland, Oregon – Elemental Technologies, the leading supplier of video solutions for multiscreen content delivery, has announced that it has successfully supported the world’s first real-time 4K Ultra HD high-efficiency video coding (H.265/ HEVC) transmission when it streamed the Osaka Marathon.
K-Opticom Corporation, a comprehensive telecommunications operator, pioneered the workflow for the historic event and used Elemental video processing to deliver live coverage of the eight-plus-hour race. Elemental will showcase a real-time 4K HEVC demonstration in the CTCSP booth at Inter BEE in Tokyo, Japan, November 13-15, 2013.
With four times the resolution of high-definition (HD), 4K content presents a challenge to traditional compression approaches such as MPEG-2 and advanced video coding (AVC / H.264) in terms of the bandwidth required to deliver a smooth and immersive viewing experience. Elemental’s award-winning HEVC implementation allows for delivery of 4K content at greatly reduced bit rates.
“4K and Ultra High Definition will be very important, especially for live sports in the coming years, and HEVC compression will be critical to making 4K cost effective, reach multiscreen devices and not use too much distribution bandwidth,” said Tom Morrod, research director for consumer electronics and video technology at IHS. “With the upcoming World Cup and Winter Olympics, the industry needs successful real-time demonstrations of 4K video delivery and HEVC.”
- Firstlight Media teams with Google Cloud to deliver next-gen OTT 35 views | posted on January 21, 2021
- A+E Networks® continues commitment to women in front of and behind the camera with ‘Women in Global Entertainment (WGE): Power Profile’ at virtual NATPE 2021 34 views | posted on January 22, 2021
- Rising Asia keeps the region prolific with diverse content 31 views | posted on January 22, 2021
- Banijay Rights new sales structure in LATAM, Canada, and German-speaking territories 26 views | posted on January 25, 2021
Asian Television Awards
- Here are your winners for the 25th Asian Television Awards – Day One by Monina Eugenio | posted on January 16, 2021
- The 25th Asian Television Awards ends on a high note with Entertainment and Performance Category winners announced by Monina Eugenio | posted on January 17, 2021
- 25th Asian Television Awards spotlight: ATA Director S.S. Vikneshwaran by Monina Eugenio | posted on December 28, 2020
- The 25th Asian Television Awards receives nominations from across the Asia Pacific by TVA Editor | posted on December 16, 2020