Portland, Oregon – Elemental Technologies, the leading supplier of video solutions for multiscreen content delivery, has announced that it has successfully supported the world’s first real-time 4K Ultra HD high-efficiency video coding (H.265/ HEVC) transmission when it streamed the Osaka Marathon. 

K-Opticom Corporation, a comprehensive telecommunications operator, pioneered the workflow for the historic event and used Elemental video processing to deliver live coverage of the eight-plus-hour race. Elemental will showcase a real-time 4K HEVC demonstration in the CTCSP booth at Inter BEE in Tokyo, Japan, November 13-15, 2013.  

With four times the resolution of high-definition (HD), 4K content presents a challenge to traditional compression approaches such as MPEG-2 and advanced video coding (AVC / H.264) in terms of the bandwidth required to deliver a smooth and immersive viewing experience. Elemental’s award-winning HEVC implementation allows for delivery of 4K content at greatly reduced bit rates.

“4K and Ultra High Definition will be very important, especially for live sports in the coming years, and HEVC compression will be critical to making 4K cost effective, reach multiscreen devices and not use too much distribution bandwidth,” said Tom Morrod, research director for consumer electronics and video technology at IHS. “With the upcoming World Cup and Winter Olympics, the industry needs successful real-time demonstrations of 4K video delivery and HEVC.”