New York – BBC Global News has announced a new partnership with Twitter Amplify, the social broadcast network service’s innovative video promotion tool.
BBC Global News will provide the global Twitter community timely in-Tweet video clips that complement its global news gathering operation. This partnership offers BBC Global News and its future brand partners an integrated cross-platform tool to reach new audiences on Twitter.
“This new collaboration harnesses our global reach and news gathering capabilities to bring our advertising partners clever and impressive products,” said James Montgomery, Director of Digital & Technology at BBC Global News Ltd. “Building on the efforts of BBC America’s partnership with Twitter, we’re thrilled to bring our ad partners with us at the cutting edge of news.”
“What makes this partnership exciting is the amazing content Twitter users will get from BBC Global News, no matter where they are in the world,” said Glenn Brown, Senior Director of Twitter Amplify. “We look forward to working with BBC Global News to bring these programmes to market.”
BBC.com has begun production of a new in-Tweet broadcast, #BBCTrending, a new series of short form video broadcasts that will launch later in fall 2013. The broadcast will give users the inside story behind the latest trending phenomena on social media that day.
#BBCTrending, presented by Anne-Marie Tomchak, is distributed to the 4.8 million followers of the BBC international news Twitter handle, @BBCWorld, and will be enhanced by Twitter Amplify.
#BBCTrending will incorporate three key elements: 1) the BBC’s international social media reach and 24-hour video production operation 2) the BBC’s global news gathering and monitoring operations, which provide both round the clock news reporting and monitoring of global TV, radio, press, internet and news agency sources, and 3) Twitter Amplify’s innovative real-time video promotion tool.
“Being a part of this new project is thrilling,” said Tomchak. As the face of #BBCTrending, Tomchak will be working with production units across the BBC to identify and build compelling conversations on what’s trending around the world. During Tomchak’s tenure with the BBC, she’s worked on both sides of the camera from producing the flagship interview show HARDtalk to presenting The World’s Newsroom live on the BBC’s international television channel BBC World News. “On Trending, we’re tapping the most powerful internal insight tools and the massive BBC international news gathering and language operations to decipher why and how trends are happening on social media around the world.”
In April, BBC America signed a similar deal with Twitter Amplify to offer the first in-Tweet branded video synced to hit series, including Top Gear.
