IMTV partners Irdeto to launch BIGTV service in Indonesia
To secure premium content on BIGTV, IMTV is relying on Irdeto Cloaked CA. By replacing the need for smart cards, Cloaked CA eliminates the operational and logistics costs that would otherwise be required to ship and manage cards, thus lowering the total cost of ownership for IMTV.
“Pay-TV market penetration is only four percent out of 40 to 45 million television households in Indonesia, so the growth opportunity is tremendous,” said Felix Ali Chendra, CEO, IMTV. “We selected Irdeto because they are the leader in pay-TV security in Southeast Asia and have an excellent track record of working with leading operators and broadcasters across the world. As a new entrant in Indonesia’s competitive and vibrant pay-TV market, that is precisely the kind of experience and knowledge we were looking for.”
Analyst firm Pyramid Research forecasts pay-TV penetration in Indonesia to increase to nearly seven percent by 2015. Given this growth curve, IMTV is targeting 10 million subscribers over the next five years. BIGTV presents subscribers with a wide selection of channels including specialised offerings such as dialect language programmes and niche sports telecasts.
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