Ericsson has announced it will receive a Technology & Engineering Emmy Award from the National Academy of Television Arts & Sciences for its pioneering development of dynamic ad insertion for Video on Demand (VOD) content. This marks Ericsson’s fourth Emmy.

Ericsson has been a leading developer of VOD technology for over ten years and was an early mover in the dynamic, on-demand advertising space. In the early 2000’s, Ericsson recognised the impact that time-shifted TV consumption was going to have on the advertising market and on the monetisation of TV services. It created dynamic insertion technologies to keep ad assets fresh and relevant in on-demand video streams.

Ericsson played a vital role in the creation and development of the standard that is still the most commonly deployed advertising standard today by global television service providers; SCTE 130 family of standards.

Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions, Ericsson says: “Ericsson is honored to be awarded another prestigious Emmy this year by the National Academy of Television Arts & Sciences. This is our fourth Emmy win, and validates our dedication to helping content owners, broadcasters, TV service providers and operators to give consumers the best viewing experience possible.”

Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson says: “Ten years ago, Video on Demand revolutionised the TV industry and re-shaped the way advertisers connected with their audiences. Now, a multi-screen environment is taking hold of that revolution with the proliferation of smartphones, tablets, and other mobile devices. Ericsson’s forward-thinking solution generates new methods of advertising for today’s multi-screen world by delivering targeted and personalised advertising for a more effective and positive consumer experience.”