Singapore – Family entertainment company KidZania has announced the first six of 30-plus industry partners to be part of its educational and entertainment theme park. The partners are Maybank, Discovery Networks Asia-Pacific, Yakult, Canon and The Soup Spoon.
Discovery Networks Asia-Pacific will create a Discovery Kids studio within the park, where children will experience the behind-the-scenes work that goes into being a Discovery Channel filmmaker.
KidZania will not have any rides. Instead, it will features real-world establishments (bank, university, fire station, radio station) and career choices (pilot, surgeon, fashion designer) to help children develop real life skills.
“KidZania works closely with private businesses and governments to fulfil its mission of providing the highest quality of realism role-playing experiences for children around the world. A key component of the KidZania experience is the integration of real-world in a variety of role-playing activities exposing children to equal parts of entertainment and education. These partnerships will enrich each activity by creating a more authentic immersive experience for children,” said Tunku Dato’ Ahmad Burhanuddin, Managing Director and Chief Executive Officer for Themed Attractions, management company and operator of KidZania Singapore.
“The real-life, empowering, inspiring and educational nature of KidZania’s attractions aligns very well with the Smart Fun positioning of Discovery Kids. As a channel dedicated to combining educational and entertainment TV programming to spark the curiosity of school age kids, we’re looking forward to partnering with KidZania to create a Discovery Kids studio within the park. At the studio, kids will experience being a Discovery Channel filmmaker – where they can write, direct, shoot and edit their own short films. This attraction is inspired by Kids Vs. Film, a locally-produced Discovery Kids’ TV programme which provides kids from across Asia with the opportunity to create their own short films, and learn from Discovery Channel’s production crew,” said Kevin Dickie, Senior Vice President Content Group, Discovery Networks Asia-Pacific.
