Japan – WOWOW, a pay-TV broadcaster in Japan, has made several strategic moves in organisational structure and executive leadership roles to better position the company for continued growth.

Under the new structure implemented by President Nobuya Wazaki, WOWOW’s production division will be run by veteran producer Eiji Omura, who will oversee the various production sub-departments categorised into movies, sports, drama and music. The programming division, which includes WOWOW’s Los Angeles office, will be overseen by Tsutomu Makino, who recently joined the company from NHK. Kayo Washio heads the company’s L.A. office.

The company’s promotions department has been folded into the sales division, led by Masanori Gunji.

Additionally, the company’s marketing department will be run by Hitoshi Yamamoto who has been running WOWOW’s digital department, and will continue to do so.

The realignment demonstrates the company’s ability to adapt to industry and customer shifts and build on seven years of continuous net growth in subscribers.

WOWOW President Nobuya Wazaki commented, “To continue meeting the demands of customers and drive new membership to WOWOW, we are lifting the organisational power of pay television as a whole by making marketing a core activity within each sales department and allowing our programming and production divisions  to operate separately – but with much cooperation and interaction.”