Singapore – In what is seen as a landmark deal, Goldia One Vision Company Limited, an established content distributor in Vietnam, purchased 1,000 hours of content with rights for both terrestrial and cable TV. The deal comprises all dramas produced by MediaCorp.

TV Pro Company Ltd, which operates two TV channels, also acquired 350 hours of content consisting mainly of Chinese dramas. These 24-hour channels broadcast both local news and entertainment programmes, reaching out to more than 15 million viewers in the River Mekong Delta region. 

In addition, IMC has consistently been acquiring latest programmes from MediaCorp, and recent titles they purchased include Chinese dramas Breakfree and 96° Café, as well variety title Asia Style Collection. All three titles just ended their telecast on local TV channels Channel 8 and U earlier in 2013.  

Mr Tang Yun Leung, Vice President of Content Distribution, MediaCorp, commented “To be able to penetrate the market with close to 1,500 hours of content in just two quarters is definitely a feat we hope to continue in the future. With these numbers, we should be able to reach out to more TV viewers in Vietnam and develop a permanent viewing pattern for our TV content. Vietnam is a developing market which we place great importance on. We see more room for growth moving forward and in the pipeline are plans to export our formats to Vietnam as well.”