According to SportsPro, beIN SPORT Asia has acquired the media rights to Germany’s top soccer competition, the Bundesliga, in Indonesia and the Philippines. The deal, which covers the 2013/14 and 2014/15 seasons, grants the Asian arm of the Qatari-owned channel rights to all Bundesliga matches across all media platforms and devices. Coverage will be available across three newly-launched HD channels, including beIN SPORT 1 HD, a soccer-dedicated channel, and beIN SPORT 2 HD, which will show a mixture of sports. BeIN Sport launched the new sports channels in partnership with sports rights agency MP & Silva.
Nasser Al Khelaifi, the chairman of BeIN Sport Asia, said: “We are extremely excited by the addition of Bundesliga to our new channels in Asia for the next two seasons. Together with the Barclays Premier League, Italian Serie A and French Ligue 1 it will certainly increase the value of our customer proposition and extend further our portfolio of top European football being broadcast in Asia.”
Jörg Daubitzer, the managing director of DFL Sports Enterprises, the commercial arm of the Bundesliga’s parent company, added: “We are extremely pleased to welcome BeIN Sport as our new media partner in Indonesia and the Philippines, two markets where European football is extremely popular. We look forward to working with them and are confident they will broadcast Bundesliga matches in a comprehensive and innovative manner to our fans in the region.”
The 2013/14 Bundesliga season will get underway on August 9, 2013, with the final match day scheduled for May 10, 2014.