ABS-CBN announced that it led all TV networks in terms of viewership as measured by the national TV ratings in June, with a recorded average total day audience share of 43%, up by a point from the previous month and 11 points higher than GMA’s 32%, according to Kantar Media.
ABS-CBN also continued its winning streak on primetime (6PM-12MN) as Filipinos nationwide tuned in to its news and entertainment programmes, with a one-point increase to an average audience share of 47%, or 17 points ahead of GMA’s 30%. ABS-CBN’s primetime lead was bolstered by family drama Ina Kapatid Anak that ended its eight-month run with an average national TV rating of 35.3% for June. Its final episode on June 14, meanwhile, garnered 42.9%. Maalaala Mo Kaya still remains the number one weekend programme, rising four points from the previous month to 34.8% in June.
The Twitter-trending and much-talked about singing-reality show The Voice of the Philippines hit an average national TV rating of 29.4% for its first six episodes featuring the Blind Auditions round. Kantar Media’s report showed that 12 of the top 15 regular airing programmes in June were produced by ABS-CBN, which also include the top-rating daytime programme Be Careful With My Heart (24.5%), Rated K (23.9%), Goin’ Bulilit (19.7%), and Apoy sa Dagat (19.5%).
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population.
ABS-CBN earlier reported a net income increase of 66% to P508 million in the first quarter of 2013 from P306 million in the same period last year, due to strong regular advertising revenues and election-related ads.
