Shanghai – BBC Worldwide today announced a deal with BesTV, China’s largest new media company, to launch a CBeebies branded block on their multi screen platform – through IPTV, Connect TV, OTT, tablets, and mobile. The deal, announced at the opening day of the Shanghai TV Festival, is the first collaboration between a UK kids content provider and BesTV New Media.

Commencing this summer, over 20 million of BesTV’s new media subscribers will have access to CBeebies’ award-winning and highly-rated preschool programmes like Teletubbies, Sarah & Duck, Baby Jake and Andy’s Wild Adventures as a VOD service. This will be the first launch of CBeebies as a brand in China.

“We have a long term relationship with BesTV, who have been acquiring our BBC documentaries and drama since 2008,” said Pierre Cheung, Vice President & General Manager, Greater China for BBC Worldwide.  “We are extremely excited to work with them again to launch the CBeebies brand, and look forward to working with them to promote our award-winning preschool brand in China.”

“Family subscribers are our target users, and the deal with BBC Worldwide to provide CBeebies branded programmes on BesTV is important to us. It gives our viewers and subscribers opportunities where families can come together in front of the TV to spend quality time,” said Zhangyue, vice president of BesTV New Media. “CBeebies provides a range of pre-school programming designed to encourage learning through play in a consistently safe environment – attributes that we at BesTV agree and believe in as well.  With this deal, we have upped the ante on our international preschool offering.”