Malaysia/Philippines – Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. announced further regional distribution of its brands with Comedy Central Asia leading the charge in Malaysia and the Philippines. Comedy Central Asia has launched in Malaysia as part of ASTRO’s B.yond IPTV with Maxis Home Fibre Internet package, and also in the Philippines on SKYcable as well as Cignal Digital TV. June will see further expansion of Comedy Central Asia’s distribution in the Philippines with a launch on Cablelink and Viva Communications, Inc. commencing as the network’s provincial distributor. SKYcable, which recently added Nick Jr., adds MTV Live to its suite of channels, and Cablelink adds both MTV Live and Nick Jr. to their channel line-up in June.

Launched in November 2012, Comedy Central Asia is now available in nine markets via 15 providers across Malaysia, the Philippines Singapore, Cambodia, Myanmar, Papua New Guinea, Samoa, Mongolia and Thailand. Comedy Central Asia will feature both original and acquired content including award-winning content such as The Daily Show with Jon Stewart, Comedy Central’s global hit series South Park, the Asia Pay-TV premiere of such titles including Anger Management, as well as classic titles Mind Your Language, Ellen and Absolutely Fabulous. 

“To have Comedy Central Asia’s reach grow to nine markets within the first 6 months of operation demonstrates the strong demand for comedy and its world-class content is bound to win fans across all of them,” said VIMN Asia’s executive vice president and managing director, Indra Suharjono. “Our research has shown that 7 out of 10 people see Comedy as a form of healthy escapism from the stresses of life, so it is no surprise why the channel is our fastest growing brand both globally and in Southeast Asia.”