Hong Kong – ITV Choice, part of ITV Studios, has launched on Papua New Guinea’s pay-TV platform, HiTRON. The channel is now available as part of the HiTRON Top Shelf Pak, on channel 113. The deal marks the first time that ITV Choice has expanded its reach to include the Pacific rim, and further extends the channels footprint in the Asia Pacific region. ITV Choice is now available in over 11 million households across 40 countries. The HiTRON deal distribution agreement was handled by long term sales distribution partner, Multi Channels Asia. 

Simon Li, Channel Director said, “It’s another achievement for ITV Choice to extend its reach to another territory and more gratifying to be supported by such a long established and leading pay-TV platform like HiTRON.”