NBCUniversal International Television’s The Style Network refreshed its brand and image by introducing a new look that it says appeals to women’s desire for living stylish lifestyles. The channel’s new rebrand – which went on-air in Asia on April 1, 2013, refreshed its logo, on-air look and tagline in Asia as well as around the world – following a similar North American refresh in mid-2012.

The channel, under the new tagline “Watch It. Love It. Style It.”, will offer original, relatable and aspirational content that reinforces the channel’s vision to celebrate women whose desire to style every aspect of their lives varies from how they beautify themselves to how they enrich the world around them.

Style would also be launching the brand new series House of Fab featuring Kimora Lee Simmons as she runs her new shoe empire, and a home-makeover series Built, with gorgeous male models. Meanwhile, the refreshed Style will continue with fan favourites Giuliana and Bill, Jerseylicious and Glam Fairy. Beyond Asia, the refreshed Style also rolls out in all other markets including Australia, UK, South Africa, EURA (Portugal, CEE) and Middle East.

The Style circle logo is replaced with a classic midnight blue typeface accented by a splash of light blue as part of the refresh, which is mutable and would be filled in with different patterns and colours that reflect the ever-changing trends in fashion and stylish living while embodying how viewers see the world through a prism of Style.

Christine Fellowes, Managing Director, Universal Networks International, Asia Pacific, says, “Style’s new direction embraces our passion for beauty, fashion and all things Style. With a new attitude, a bold new on-air look and a versatile new logo, the refreshed channel is current, passionate, glossy and an approachable authority on all things ‘style’. The all-new Style Network will be the destination that fuels women’s insatiable appetite for looking great and living stylishly.”