Hong Kong/Indonesia/Malaysia/Philippines/Singapore – MTV Asia has announced the return of the second season of The MTV Show – a weekly music and lifestyle show that features top-rated music videos, movies, celebrity news and popular culture – which now comes with a refreshed programming format. The new format will enable its millennial viewers to determine what goes on the show through active social media engagement such as Twitter, Facebook and Instagram.
Sari Trisulo, Executive Producer, Viacom International Media Networks Asia, said, “The MTV Show is the platform for the millennial generation in Southeast Asia and they tell us, ‘Technology doesn’t make me who I am. It lets me be who I am.’ This is the basis of Season 2 of The MTV Show – content driven by millennials, who lead us and inform our platforms, our content,” Trisulo added, “MTV is no stranger to leveraging social media in our programming formats, but the pulse of Season 2 of The MTV Show puts the power in our viewer’s hands (fingers and thumbs literally!), and truly engages across multiple social media platforms,”
The second season will be co-hosted by VJ Alan Wong – an experienced host and actor, as well as, newcomer VJ Hanli Hoefer. The MTV Show, which was shot at Resorts World Sentosa’s Waterfront Studio, will premiere on MTV SEA April 20.
