New York – News Corporation has announced that 21st Century Fox will be the new name of the independent media and entertainment company created by the proposed separation of its businesses. 21st Century fox, which will be effective with the separation, replaces the previously announced name Fox Group.
The announcement came after News Corp announced on June 28, 2012 its intent to pursue the separation of its business into two separate independent companies, one of which will hold the company’s global media and entertainment businesses and the other which will hold the businesses comprising its newspapers, information services and integrated marketing services, digital real estate services, book publishing, digital education and sports programming and pay-TV distribution in Australia.
The proposed 21st Century Fox will be home to a global portfolio of cable and broadcasting networks and properties including FOX, FX, FXX, FS1, Fox News Channel, Fox Business Network, Fox Sports, Fox Sports Network, National Geographic Channels, Fox Pan American Sports, MundoFox and STAR; film studio Twentieth Century Fox Film; and television production studios Twentieth Century Fox Television and Shine Group.
“Over the years, we have built a global portfolio of companies that has consistently defied conventional wisdom, and succeeded where others have failed because we are driven by a steadfast belief in great ideas, the power of imagination and the desire to thrill and engage audiences with enduring stories and experiences. 21st Century Fox is a name that draws upon the rich creative heritage of our film studio, while also speaking to the innovation and dynamism that define all of our global media and entertainment businesses and will guide us into the future,” said Rupert Murdoch, who will serve as Chairman and CEO of the proposed 21st Century Fox.