APOS 2013, Bali – LI TV HOLDINGS has announced a new 3-year carriage agreement with TrueVisions, Thailand’s leading cable satellite television operator. Life Inspired is now available on TrueVisions channel 81 under the Platinum, Super Entertainment and Gold Lite package.

Life Inspired launched both its high definition (HD) and standard definition (SD) channel offerings on TrueVisions’ platform starting this month. Thailand joins the lifestyle channel’s growing regional stable of Asian territories that includes Malaysia, Singapore, Indonesia, Hong Kong and Taiwan.

A first in the region, Life Inspired showcases the best programmes across the five essential pillars of lifestyle – Food, Home, Wellness, Travel and Style. A channel created by Asians to serve the Asian viewers, Life Inspired aims to be the “Asian Lifestyle Editor” to its viewers.

Anne Chan, General Manager of Life Inspired, said, “With Thailand now part of our regional footprint, we have been extremely pleased with the steady growth of the Life Inspired channel brand. We are looking forward to continuing the distribution momentum with several other new markets this year.”

“There is a growing demand for Life Inspired’s one-of-a-kind lifestyle brand and compelling programming from audiences and content distributors alike,” added Chan. “We are 100% committed to offering audiences throughout Asia with the highest quality of lifestyle infotainment, and are thrilled to be working together with new pay-TV platform operator partners such as TrueVisions to continue the channel’s regional success over the coming year.”