Paris – MIPCube 2013 will feature many of the leading innovators in the digital content space through a rich line-up of events & conferences, which includes speakers from Twitter, Warner Bros. and Machinima, a new Brands and Content Masterclass and the inaugural Women in Tech and Media networking breakfast. An integral part of MIPTV, the world’s content market, MIPCube takes place in Cannes from April 8-11.
As part of a series of inspiring case studies, Dan Biddle, Head of Broadcast Partnerships, Twitter UK, will explore how the future of the micro-blogging site is linked to TV, thanks to its ability to cultivate audiences. MIPCube participants will also get an insight into what tomorrow’s media business will look like in the hands of the new media moguls, in sessions led by Andrew Creighton, “Supreme Overlord” of alternative arts and culture magazine Vice, and Scott Dikkers, Founding Editor of satirical US news outfit The Onion.
Experts in the interactive content space will describe how to attract, build, and scale audiences, with contributions from Philip Debevoise, President & Co-Founder of video entertainment network Machinima, and Jamal Edwards, 22-year-old entrepreneur and Founder & CEO, SB.TV Global Ltd. Jorge Rincón, COO of Cisneros’ AdsMovil company, will provide a focus on Mobile Hispanic Population. Meanwhile Gene Liebel, the Chief Strategy Officer of branding agency Huge, who developed the strategy and built the HBO Go digital platform, will discuss the importance of intuitive design and user interface in encouraging audiences to consume more content. In a session on reinventing distribution in the “anywhere” age, Ashley MacKenzie, Founder of digital media company Base79, YouTube’s biggest content partner in Europe, will discuss which distribution models exist for professional content creators, and how best to leverage them.
A new feature this year is the Brands and Content Masterclass, sponsored by Ogilvy & Mather and in partnership with Hyper Island. The Masterclass will bring together more than 80 high-level executives working in branded entertainment with the objectives of learning how to create engaging branded entertainment, meet potential partners in this field, and to share best practices from a selection of some of the most successful branded entertainment campaigns. Another new feature is the Women In Tech and Media Breakfast, during which the challenges women face as they shoot for greater influence in the industry will be discussed.
The talents of tomorrow will be showcased in the Content 360 Pitch Competition for transmedia producers and creative agencies. The MIPCube Lab, an international competition for start-ups innovating in the TV field; and the TV Hack Day, featuring 15 selected developers and designers who have 48 hours to come up with what might be the next big app. All of the winners plus Brand of the Year will be showcased in the Innovation show.
