Singapore – CNBC has launched a pan-Asian advertising campaign to thank viewers for making it the number one international business and financial news channel across the region, based on the latest figures from the Pan Asia-Pacific Cross Media Survey (PAX).

Created in-house, the campaign uses the headline “Thank you for making us #1” and features the anchors of Squawk Box Asia (Bernard Lo, Lisa Oake, Martin Soong), Cash Flow from Australia (Oriel Morrison) and Managing Asia (Christine Tan). The campaign will appear online and on TV ads across the network, accompanied by print ads in daily newspapers including the Wall Street Journal Asia and The Edge. The creative will also feature prominently on bus sides in Hong Kong and Singapore as well as on the main train lines in Singapore that run through the central business district. The campaign will run until  April 23.

“As the number one international business and financial news channel in every PAX market, this campaign gives us an opportunity to not only show our appreciation to our audience who through their continued commitment have made this happen, but also to reinforce that we have a loyal following that continues to grow,” said Jacqueline Lam, Vice President of Marketing and Distribution, CNBC in Asia Pacific.