_{Cupcake Wars premieres on March 12 on SET}

Singapore / Bangkok – Sony Pictures Television (SPT) Networks, Asia has inked a deal with Thailand’s Me Television Co., Ltd. for the carriage of Animax and Sony Entertainment Television (SET) on its IPTV pay-TV platform, MeTV.

Starting from today, Animax and SET are placed in the newly launched “Choice L” MeTV basic tier, reaching a wide base of subscribers, on channels 415 and 335 respectively. MeTV is a joint venture between ITV Media (HK) Limited and Telecom Of Thailand (TOT) currently available to over 40 per cent of broadband Internet connections in Thailand, or more than 1 million subscribers.

“A progressive economy and a rapidly growing middle class offer great potential for pay-TV penetration to grow significantly in Thailand. We are excited to bring our channels to an even wider audience in this vibrant market, and look forward to working with MeTV to make Animax and SET must-have content offerings for their customers,” said Ricky Ow, Executive Vice President and General Manager, Networks, Asia, SPT.

Animax is currently available to 44 million homes in 17 markets offering anime programming for everyone including some of the most popular new series that are simulcast with Japan. SET is broadcasting in 12 territories, serving up female skewing, English entertainment including drama, lifestyle-reality, and celebrity-driven variety shows.