Petaling Jaya – Media Prima Berhad, Malaysia’s largest fully integrated media group, has announced three key appointments, which will take effect on March 1, 2013.

Y.Bhg Datuk Kamal Khalid has been appointed Chief Operating Officer, Group Shared Services; Ahmad Izham Omar has been named Chief Executive Officer, Television Networks; while Shareen Ooi Bee Hong assumes the role of Group Chief Marketing Officer.

Y.Bhg Datuk Kamal Khalid, Chief Operating Officer, Group Shared Services of Media Prima Berhad (above)

Datuk Kamal joined the group in May 2009 as Chief Operating Officer, Media Prima International. In his new role as Chief Operating Officer, Group Shared Services of Media Prima Berhad, he will oversee Business Development, Engineering Services, Airtime Management, Research, Stakeholder Management & Regulatory Affairs, Group Corporate Communications, Content Acquisition and Pay Channels (which includes the subscription based EMAS Channel).

Ahmad Izham Omar, Chief Executive Officer, Television Networks (above)

In his new role as Chief Executive Officer of Television Networks, En. Izham will lead and oversee Media Prima’s four free-to-air stations, namely TV3, 8TV, ntv7 and TV9. En. Izham brings extensive experience to the job – In 2011, he was appointed Chief Operating Officer, Television Networks and Chief Executive Officer of Primeworks Studios.

Shareen Ooi Bee Hong, Group Chief Marketing Officer, Media Prima Berhad (above)

In her new role as the Group Chief Marketing Officer of Media Prima Berhad, Ooi will entail overseeing and coordinating Integrated Marketing and Group Sales. She will relinquish her role as Chief Marketing Officer, TV Networks.