Singapore – HBO Asia and Eros International Media Limited has announced the launch of HBO DEFINED and HBO HITS in India with two of the leading DTH operators, Dish TV and Airtel Digital TV. These carriage deals come shortly after the December 2012 announcement of the landmark strategic tie-up between HBO Asia and Eros to launch two new premium advertising-free movie channels in India. The channels are currently on air and will be available for a free preview in the initial phase of the launch.

HBO DEFINED, is a 24/7 advertising-free premium programming subscription service and home of the latest Hollywood and Bollywood blockbusters and award-winning HBO Originals while HBO HITS is a round-the-clock, advertising-free premium subscription service that indulges the viewers with genre driven anchors and iconic HBO Original series. Both channels will showcase content through HD and SD feeds on Dish TV and SD feed on Airtel Digital TV. These will be offered at a special introductory price of Rs.49**(SD) & Rs.69** (HD).

Catering to all movie lovers, HBO DEFINED is a 24/7 advertising-free premium programming subscription service and home of the latest Hollywood and Bollywood blockbusters and award-winning HBO Originals, while HBO HITS is a round-the-clock, advertising-free premium subscription service that indulges the viewers with genre driven anchors and iconic HBO Original series.

Subscribers can catch Bollywood movies from Eros International Media Limited that will premiere for the first time on Indian television straight after their theatrical run. Titles include Chakravyuh, Chaurahen and Chaalis Chauraasi. In addition, all programmes are subtitled in English and dual language options of either English or Hindi are available for selected Hollywood blockbusters. Some of the upcoming titles in dual language are Captain America: The First Avenger, Thor, Harry Potter & The Deathly Hallows Part 2, Mission Impossible: Ghost Protocol, Kung Fu Panda 2 and Journey 2 Mysterious Island. Subscribers can also watch exclusive and award-winning HBO Original programmes such as Veep, Game Of Thrones, True Blood and Boardwalk Empire as they premiere close to U.S. airdates.