Singapore – HBO Asia and Eros International Media Limited has announced the launch of HBO DEFINED and HBO HITS in India with two of the leading DTH operators, Dish TV and Airtel Digital TV. These carriage deals come shortly after the December 2012 announcement of the landmark strategic tie-up between HBO Asia and Eros to launch two new premium advertising-free movie channels in India. The channels are currently on air and will be available for a free preview in the initial phase of the launch.

HBO DEFINED, is a 24/7 advertising-free premium programming subscription service and home of the latest Hollywood and Bollywood blockbusters and award-winning HBO Originals while HBO HITS is a round-the-clock, advertising-free premium subscription service that indulges the viewers with genre driven anchors and iconic HBO Original series. Both channels will showcase content through HD and SD feeds on Dish TV and SD feed on Airtel Digital TV. These will be offered at a special introductory price of Rs.49**(SD) & Rs.69** (HD).

Catering to all movie lovers, HBO DEFINED is a 24/7 advertising-free premium programming subscription service and home of the latest Hollywood and Bollywood blockbusters and award-winning HBO Originals, while HBO HITS is a round-the-clock, advertising-free premium subscription service that indulges the viewers with genre driven anchors and iconic HBO Original series.