Bangkok – TrueVisions has introduced the new True Knowledge package, delivering new varieties of content across over 90 channels (up from 78 channels originally) by the end of April. The monthly fee has also been reduced to 299 baht per month from 495 baht, together with free after-sale service throughout membership period.

The package is aimed at viewers who are looking for quality content at an affordable price. It is easily accessible for viewers nationwide, with an extra promotional offer of 155 baht monthly per point. There will also be free installation nationwide starting January 15.

“We are targeting new viewers who have never subscribed, satellite viewers with no monthly fee, and antenna viewers. The package is a new option for those looking for quality content that extends beyond free TV. We aim to increase the number of True Knowledge subscribers by 30% by the end of 2013,” said Anat Mek-paiboonvatana, Managing Director of TrueVisions.

According to The Bangkok Post, the new package was introduced to stay in competition after Cable Thai Holding Plc (CTH) secured the broadcasting rights for the English Premier League (EPL) in the three seasons from 2013-15. CTH, which currently has 3.5 million household customers, is also introducing new packages and internet broadband for customers by the end of the year. It was also reported that CTH signed an agreement with the Bangkok Bank for a 14 billion baht loan to finance the acquisition of EPL rights, 10 billion baht of which is to acquire EPL content and the rest to upgrade CTH’s fibre-optic network.