Tel Aviv, Israel – Pay-OTT Platform provider Tvinci announced today that it has been selected by Singapore’s MediaCorp to power its new cross device lifestyle service, Toggle. The deployment is Tvinci’s first in the Asia Pacific market as it looks towards expansion in the region. Toggle is due to be fully launched in the first quarter of 2013. Yaffa Finkelstein, Marketing Manager, Tvinci, tells TV ASIA Plus, “In Asia, there’s a boom for OTT service. Bandwidth has started to increase which makes it easier to provide HD content. MediaCorp is Tvinci’s first customer in Asia. The launch is very exciting for us.” She added that clients initially found the service to be a threat to existing cable services but are now seeing OTT as an opportunity to get into the pay-TV market quickly. Toggle will be available on PC, iPhone, iPad and connected TV. The service is available to consumers as a subscription service or as a pay per view service, and offers both linear and video on-demand (VOD) content, and access to a library of over 1,000 hours of programming. Toggle’s launch is a first for Singapore, as it enables a leading media company to compete with local operators by creating a pay-TV service. The service is being launched in Singapore and will be rolled out internationally in the future. “Consumers are increasingly using connected devices both as companion devices and as second screens, and so we made a strategic decision to make Toggle not only a direct way for them to watch MediaCorp content anytime and anywhere, but also a gateway to a brand new TV experience,” said Philip Koh, Managing Director, Convergent Media Division, MediaCorp. “We’re happy to have Toggle powered by Tvinci’s OTT 2.0 backend, and confident in the way that our users’ devices and content are managed and delivered. Tvinci’s team demonstrated great technical acumen through the quality and speed at which Toggle has been developed and launched.” Toggle provides rights protected content across iOS, Android and Windows devices using Tvinci’s multi-DRM capabilities: supporting Microsoft PlayReady and Google’s Widevine DRM simultaneously, depending on the device. Tvinci also allows Toggle users to rate, share and interact around TV shows, with Twitter and Facebook integrated into the service from the backend level to the interface. “Toggle is the perfect example of a leading media company setting the standard in its local market,” said Ofer Shayo, CEO of Tvinci. “The amount of content consumed via connected devices is increasing steadily every month. Leading operators and media companies such as MediaCorp understand the need to introduce an OTT offering in order to meet viewers’ need to access content on any of their devices, whilst also enjoying an immersive social experience. We are excited to have launched Toggle with MediaCorp as our first project in the pan-Asian region, and we are looking forward to deploying our platform in other territories in 2013.”