ABS-CBN International Distribution has sold approximately 40% of its content since 2000 to eleven Asian countries including Brunei, Cambodia, China, Hong Kong Indonesia, Korea, Myanmar, Singapore, Taiwan and Vietnam. This enables non-Filipino, Asian viewers to enjoy Filipino programmes on their own television screens.

ABS-CBN says Malaysia is the top buyer of its dramas. More than 3,000 hours of content have been sold to Malaysian TV networks Astro Bella and TV3 since 2000. Magkaribal, Prinsesa ng Banyera,Dahil May Isang Ikaw, Impostor, Imortal, Budoy and Iisa Pa Lamang were some of the titles sold to Astro Bella, Malaysia’s first in-house pay-TV channel for telenovelas.