Jakarta – Bloomberg Television has formed a partnership in Indonesia with the Idea Group, a Jakarta-based media and strategic communication holding company that will see the launch of Bloomberg Television Indonesia in early 2013. Presented in Bahasa Indonesia, Bloomberg Television Indonesia will bring Bloomberg’s news alongside locally-produced content to Indonesia. Bloomberg TV Indonesia will partner with existing broadcast entities and air on free-to-air, payTV, internet and mobile platforms.

Gary Groenheim, Commercial Director of Bloomberg Television, Asia-Pacific, said: “We have long identified Indonesia as a strategic emerging market to take Bloomberg Television’s global experience and translating that into a meaningful local TV proposition. With the Idea Group, we have found a partner with the vision and passion to take business news from its traditionally narrow and specialist confines to a broader, mainstream audience.”

“We are very pleased to partner with such a reputable institution like Bloomberg, and believe that the transfer of skills, experience, and journalism ethics will truly benefit the local market,” said Ziva Narendra Arifin, Chief Executive Officer of Idea Group Indonesia. “This partnership is based on a shared mission of providing locally relevant, influential business content that will enhance the lives of Indonesia’s rapidly growing consumer class, which has limited access to business management education.”

This announcement follows the launch of the new state-of-the-art broadcast studio in Singapore and the recent launch of Bloomberg TV Mongolia. Earlier this year, Bloomberg launched a daily Southeast Asian news column for deeper coverage.