Singapore – Attendance at this year’s Asia Television Forum (ATF) increased an estimated 14% from last year’s market, according to organiser Reed Exhibitions.

There has been a significant increase in buyer participation from South Korea, Hong Kong and China, along with buyers from new markets like Kazakhstan and Mongolia, according to Reed. Several international content distributors who TV ASIA Plus spoke to, echoed that Day One of the market has been a positive one.

Nicole Sinclair, Director of Sales in Asia Pacific, CBS Studios International, says her objective at this market is to catch up with every client before the end of the year. “The most important thing is to meet all the clients, that it’s a well-attended market not only by the bigger clients but also a lot of the smaller regional ones that I don’t get to see so often throughout the year.”

Linfield Ng, Director of Format Liaison, NBC Universal International Television Production, says, “We’re here to introduce Take It All, which is our new, massive shiny floor gameshow that is going to debut on NBC in the U.S. on December 10, and it is our next big shiny floor gameshow format.” He adds that the reception has been very positive because it is a gameshow that can be easily translated and adapted locally.

This year, content sellers include international players like CBS Studios, NBC Universal, MGM Worldwide Television, Turner International and Telemundo Internacional. There are also 12 international pavilions from China, France, Japan, South Korea, Malaysia, Singapore and Taiwan, as well as, new entries from Australia, UK and the USA make it a truly global event.