Hong Kong– Li TV Holdings has further expanded its presence in Asia by launching Li on TVB Pay Vision in Hong Kong, as well as in Topas TV and max3 in Indonesia.

Pronounced as “L”, “I” and short for Life Inspired, the channel airs on TVB Pay Vision Channel 64 within the basic pack; Topas TV Channel 305 within the Premium and Lifestyle Pack; and BizNet’s max3 within the family pack.

“We’re excited over the steady growth of the channel and our brand since our maiden launch back in 2009. These new carriage deals are ignited by the growing demand of the premium lifestyle programming that we offer. It is our commitment to our audiences the best of lifestyle content that is locally-relevant and we can’t wait to begin working with our new partners,” commented Anne Chan, General Manager of Li.

These landings are a significant milestone for the channel as it recently increased its foothold in Malaysia by launching a 24/7 channel on Astro B.yond HD.

Li had been serving the lifestyle enthusiasts across Asia in Hong Kong, Taiwan, Indonesia, Singapore and Malaysia with the best of Asia’s food, home, wellness, travel and style. The channel carries a majority of English-language programming with 100% Traditional Chinese subtitles.