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STAR Chinese Movies 2 rebranded as SCM Legend

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STAR Chinese Movies 2 rebranded as SCM Legend

October 5, 2012 by TVA Editor

Singapore – Hot on the heels of the recently re-launched sister channel, STAR Chinese Movies (SCM) in early July, STAR Chinese Movies 2 has also undergone a transformation to become SCM Legend as of October 1.

The logo of the new channel aligns with that of its sister channel, taking the shape of a royal crown to signify SCM’s positioning as the emperor of Chinese entertainment content. When the name of the rebranded channel is pronounced in Chinese, it plays on the homonym of “classic” and “cassette tape”, both of which symbolise the movie content featured on the channel ─ screening classic movies from an era when cassette tapes were highly prevalent.

The channel currently boasts access to the world’s largest contemporary Chinese film library of over 700 Chinese films, including titles from Golden Harvest, Golden Princess, D&B, China Star and other key studios.

SCM Legend will continue to provide viewers with a varied selection of classic Hong Kong films. The channel will also launch a series of movie marathon programming, screening films of specific genres over a limited period. The first of the movie marathons, Legendary Combat, will begin on October 6, featuring classic martial arts action movies.

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcaster news, Co-Productions, Content Distribution, content news, entertainment news, FIC, format licensing, format sales, FOX International channels, k-drama news, media news, OTT news, pay-tv news, people and appointments, SCM, SCM legend, SCM rebrand, Star Chinese Movies, star chinese movies 2

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