Cannes – Venevision International, the global entertainment company of the Cisneros Group, has fortified its status among the leading distributors of the telenovela genre with the successful sale of its latest dramatic series Rosario here at MIPCOM 2012.

Cesar Diaz, Vice President of Sales of Venevision International, said, “The novela is still in the middle of production, but there’s already a buzz in the market and customers are inquiring about it. When you have a product of the quality of Rosario, it makes my job so much easier since it sells itself. I don’t need to go through an entire presentation with our clients; they already come in asking for it.”

The highly anticipated telenovela starring Itahisa Machado, Guy Ecker and Lorena Rojas is being produced in High Definition (HD) by Venevision Productions, the U.S. production company of the Cisneros Group. The series is already been sold in such countries as Chile, Paraguay, Peru, Nicaragua, Guatemala and Venezuela; in addition to Ecuador, Honduras, El Salvador and Canada. The programming produced by Venevision Productions will be broadcast in the United States and Puerto Rico exclusively by Univision Communications Inc.’s television networks.