Advertising is on the rise worldwide and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Despite the 1.3% decline in magazine ad spending in the first half of 2012, gains in areas such as Internet (+7.2%), radio (+6.6%) and TV (+3.1%) drive the overall advertising investment to be up 2.7%.

Internet advertising made a powerful surge in the emerging markets of the Middle East & Africa (+30.3%) and Latin America (+20.6 %). However, TV continues to hold the majority of advertising dollars globally (61%), having the biggest increases in Middle East & Africa (+30.1%), Latin America (+6.2%) and North America (+4%). TV investments declined by 2.2% in Europe, but grew nominally in the Asia Pacific region by 1.4%.

Cinema experienced a 40.2% gain in the Asia-Pacific market and a marginal gain of 0.4% percent in Europe, leading to an increase of 5.9% globally despite decreases in Latin America (-21.1%) and the Middle East & Africa (-19.1%).

Magazine spending fell significantly in both Europe and North America, but magazines and newspapers both saw growth in other markets including Latin America, Asian Pacific, and the Middle East & Africa.

Outdoor media ad spend grew during the first half of 2012, with the biggest gains in the Middle East & Africa (+38.8%) and the Asia Pacific (+16.7%).

Radio, which saw a global increase of 6.6 percent, was also up in all regions measured.