Beyond Distribution and educational channel Astro TVIQ have confirmed a significant deal inked at MIPCOM, whereby Astro TVIQ has secured rights to 16 children series—totalling over 230 hours—for airing in Asia.
Titles included in the sale are Kid Detectives, Toybox, Get Squiggling!, Buzzy Bee & Friends, Milly Molly, Lab Rats Challenge and Wild Animal Baby Explorers. Backyard Science was also renewed, which consistently performs as one of the top shows on TVIQ.
Joanne Azzopardi, VP Australasia for Beyond, commented, “We have aligned ourselves with the perfect broadcast partner in TVIQ for Beyond’s children’s content. TVIQ brings quality programming to children with a focus on shows that deliver educational elements in a fun way and this is one of the genres Beyond is known for.”
Sharifah Noraidah, Assistant Vice President Astro TVIQ, said, “Beyond has an unparalleled 25 years of experience in producing quality programmes, especially children’s programmes to the international market place. Astro is pleased to continue working with Beyond to bring the best of children learning content to its customers, as we hope to broaden the minds of today’s youth.”