Companies within international production conglomerate Banijay Group in France and the U.S. have begun creating online programming for new premium branded channels as part of the YouTube Original Content Initiative.

Banijay Group company, Air Productions, in partnership with France Télévisions, has launched a new channel that is an extension of its popular LIVE music show Taratata, entitled Taratata On Air. The channel, fully edited and programmed by Air Productions, follows a weekly programming schedule including original musical content (such as backstage videos, cover versions of featured songs and quizzes). The channel will also tap into some of the 20 years of archive Taratata footage.

In the U.S., Banijay Group company Bunim/Murray Productions has partnered with Alchemy Networks to produce programming for an urban-themed premium YouTube channel launching in the fourth quarter of 2012. The deal will see Bunim/Murray provide new original programming five days per week.