London, August 29, 2012 – NBCUniversal International Television has named a key commercial role on the central team, appointing Chris Shaw as Senior Vice President, Global Ad Sales for its channels’ division.

In this newly created role, Shaw, to be based in London, will work with local ad sales teams to drive revenues and maximise opportunities for advertisers across NBCUniversal International’s core pay-TV brands.

Immediately prior to taking on this role, Shaw was Managing Director at Up From the Skies Ltd. – the media consultancy specializing in the commercial development of media brands that he founded – and SVP, Commercial Development, EMEA for Discovery Communications Europe. Shaw’s previous roles include, among others, Head of Commercial Strategy for 19 Entertainment and EVP & Regional Director for Universal McCann, EMEA.