ABS-CBN Corporation announced that it has topped TV ratings among urban and rural homes across the Philippines for the month of July.
Data from Kantar Media reveal that ABS-CBN obtained an average national audience share of 42% for total day or a 12-point lead versus GMA’s 30%, which suffered a two-point decline in viewership last month.
In July, ABS-CBN surged ahead of its competitors in national daytime with an average audience share of 37%, higher by four points than GMA’s 33%. More notably, the country’s highest rating daytime programme Be Careful with My Heart on ABS-CBN had more viewers than GMA’s primetime shows.
During primetime, ABS-CBN’s viewership soared to 49% or almost twice the number of households tuning to GMA that had 27% share.
This dominance was mainly driven by ABS-CBN’s weeklong top-caliber primetime offerings that continue to gain significant increases. ABS-CBN made a clean sweep taking all 15 out of the top 15 slots in Kantar Media’s list of most watched programmes for July.
Walang Hanggan continues to dominate the whole country as the number one programme, hitting an average national TV rating of 39.2%.