Singapore – HISTORY, operated by AETN All Asia Networks across Southeast Asia, continues to rate well in the Malaysian factual entertainment segment. The channel gained the highest viewership in prime time on the Astro Learning Pack.
According to Nielsen, the channel recorded a 21 percent increase in year-on-year viewership. HISTORY led the Malaysian prime time from 8pm to 12am against key factual entertainment brands, winning the daypart across 6 nights of the week with programmes such as Kings of Restoration, IRT: Deadliest Roads Andes, Pawn Stars and the 2-hour special, Titanic: Mystery Solved.
Nielsen measured factual channels including Discovery, NatGeo, Animal Planet, TLC, BBC Knowledge and Turbo for the period January to June 2012.