Hong Kong – Celestial Tiger Entertainment (CTE) announced today that Celestial Movies HD and KIX HD both rank in the top three most-watched high-definition channels among all HD channels in Malaysia with ASTRO PMEB viewers from May 1 to July 15, according to Nielsen ratings data.
In June, Celestial Movies HD aired Jet Li’s epic fantasy The Sorcerer and the White Snake, which became the number one programme among all HD channels on ASTRO for ASTRO’s PMEB viewers and ASTRO Chinese Malaysian audiences age 4+.
Celestial Movies HD is the only HD Chinese movie channel in Malaysia. As previously reported, the channel recently rolled out the Celestial Superstar Club, a summer campaign showcasing the biggest Chinese blockbusters from late 2011 through early 2012.
