ABS-CBN’s primetime drama series Walang Hanggan (The Eternal) hits a record-high 44% audience share or a 44.5% TV ratings last June 25 across urban and rural areas in the Philippines, according to audience research group Kantar Media.

Walang Hanggan, which is now on its extended season, features a tale of three generations of characters caught in the intricate web of love, revenge, sacrifice, and deception. It highlights ABS-CBN’s creative excellence in producing content that answers the needs and aspirations of Filipino audiences.

The show features a powerhouse cast led by some of the country’s most popular and award-winning actors and actresses from different decades, including Coco Martin, Julia Montes, Richard Gomez, Dawn Zulueta, Susan Roces, Helen Gamboa, Rita Avila, Eddie Gutierrez and Joel Torre.

The programme has seen its viewership growing to an all-time high, especially when Kantar Media expanded its nationwide panel of TV audiences to include households in rural areas across the country’s islands of Luzon, the Visayas, and Mindanao.