New York – FremantleMedia, producer of The X Factor, American Idol, America’s Got Talent and some of the most successful reality and game show formats in the world, launched its first-ever YouTube channel, The Pet Collective, featuring new series and programming available exclusively on YouTube.

The Pet Collective is part of YouTube’s initiative to create new channels of programming, and is produced by FremantleMedia to celebrate pets and pet lovers through entertainment, information and involvement. 

The Pet Collective will leverage the combined expertise, assets and business strategies of FremantleMedia North America, FremantleMedia Enterprises and FremantleMedia Cross Platforms (FMX) to engage with consumers, advertisers and distribution partners.

In response to growing changes in the content-distribution marketplace, the emergence of new online platforms, and new ways of reaching audiences, The Pet Collective will bring together original programming, expert opinions and advice, pet health and wellness tips, content from celebrity pet lovers, and real-life animal stories. It will also feature robust social-media content through Facebook, Twitter and Google+.

Some of the initial programming includes The Litter, an informative series narrated by animal lover and activist Khloé Kardashian Odom, which follows a litter of six newborn kittens and their mother during an eight-week period. Another series, The Unadoptables, is designed to inspire a movement toward responsible pet purchasing and ownership, focusing on different kinds of “unadoptable” pets – from black cats and senior animals to pets with special needs that have trouble finding a home.