Ben Silverman’s multimedia studio Electus, an operating business of IAC, announced the initial programming and talent line-up for HUNGRY, the company’s new food-centric YouTube channel, as well as a strategic partnership with renowned celebrity chef and food personality Duff Goldman (Ace of Cakes, Sugar High). Goldman will be executive producer and star in a new series, and serve as a talent and programming consultant for the channel. HUNGRY will launch on July 2 on YouTube.

“The future of food programming is moving online, and viewers are increasingly turning to the Internet for their entertainment and education,” said Goldman.

HUNGRY’s initial programming and talent lineup features top stars, trendsetters and opinion-makers in the food world. Some of the programmes scheduled are Duff’s Food World, a new series featuring Duff Goldman, and other new shows featuring Alex Thomopoulos, Chris Cosentino and Laura Vitale, that are yet to be named.