Ben Silverman’s multimedia studio Electus, an operating business of IAC, announced the initial programming and talent line-up for HUNGRY, the company’s new food-centric YouTube channel, as well as a strategic partnership with renowned celebrity chef and food personality Duff Goldman (Ace of Cakes, Sugar High). Goldman will be executive producer and star in a new series, and serve as a talent and programming consultant for the channel. HUNGRY will launch on July 2 on YouTube.

“The future of food programming is moving online, and viewers are increasingly turning to the Internet for their entertainment and education,” said Goldman.