Turner Broadcasting System Asia Pacific, Inc. (Turner) today announced the decision to cease business operations of its Hindi general entertainment channel Imagine TV, together with its international feed Imagine Dil Se.

In a statement to the press, the company said Imagine TV has not performed and grown as per expectations. While some programmes delivered satisfactory ratings, overall the channel was unable to achieve the ratings consistency needed to sustain the business and support continued investment. As a result, Turner made the carefully considered decision to cease operations of the channel.

Steve Marcopoto, President, Turner Broadcasting System Asia Pacific, Inc., said, “We are grateful to the Imagine team, which includes some of the most talented and creative people in the Indian media industry. We will use our best endeavors to make this as smooth a transition as possible for them.”

He added that Turner will remain committed to future investments and long-term participation in India.