Thailand – Irdeto, a global software security and media technology company, today announced that TrueVisions, Thailand’s largest and sole nationwide Pay-TV operator, has selected to deploy the Customer Central, a fully-integrated customer care and billing solution designed to help Pay-TV operators effectively manage multi-play services.

Irdeto Customer Central will enable TrueVisions to consolidate its cable and satellite subscribers into one database. The solution provides TrueVisions’ customer service representatives a 360-degree view of critical customer information, enabling them to offer targeted promotions and up-sell opportunities to subscribers.

“Irdeto’s deep knowledge of the pay media industry and solid track-record in providing innovative solutions specifically designed for Pay-TV services made them a natural choice for our customer care and billing needs,” said Ratchanee Ajchariyawongkul, Director of Information Systems, TrueVisions.